Retail Associate | prAna

Job description

Overview of the Position 

The Sales Associate plays a vital role in our retail team, assisting store leadership in creating exceptional brand and guest experiences, driving store sales, and fostering a welcoming environment. They follow prAna's marketing and promotional strategies to increase sales and grow our customer base while maintaining high store standards. Strong communication with management and teammates is key to success in this role. 

Essential Functions and Responsibilities 

• Provide helpful, knowledgeable, and friendly service in person, over the phone, or through digital channels, following prAna’s service standards. 

• Greet guests warmly and create an engaging, educational shopping experience. 

• Assist guests in finding merchandise and make thoughtful product recommendations to enhance their experience and maximize store sales. 

• Handle special orders, exchanges, returns, and in-store purchases from prAna.com. 

• Accurately and efficiently process sales transactions using the prAna POS system. 

• Develop expertise in the prAna product line through training and enthusiastically educate customers about our apparel and accessories. 

• Support inventory cycle counts, order processing, and stockroom organization. 

• Help maintain a clean and organized store by assisting with regular tasks such as cleaning windows, sweeping floors, and dusting surfaces. 

• Follow inventory control and loss prevention procedures. 

• Contribute to merchandising, floor resets, and visual directives to enhance the customer experience. 

• Always adhere to all safety and security protocols. 

• Share ideas and input for store and region-specific events that amplify prAna’s voice in the outdoor world. 

Education, Experience and Time Requirements 

• Retail sales or customer service experience in specialty retail, activewear, or outdoor apparel is a plus. 

• Passion for outdoor activities, especially those that reflect the prAna brand’s focus on an active California lifestyle—such as hiking, climbing and yoga—while embracing all forms of outdoor adventure. 

• High school diploma or equivalent required. 

• Must be at least 18 years old. 

• Flexible availability to adapt to changing business needs and schedules. Holiday availability is a must. 

Physical Requirements 

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform essential job functions. 

• Occasionally requires the ability to remain stationary. 

• Constantly requires ability to move about the store, communicate with others (customers / co-workers) to exchange information. 

• Frequently requires ability to lift/move items weighing up to 40lbs. 

• Detailed physical requirements document on file. 

What’s In It For You 

• Life/Work Balance – We prioritize flexibility in work schedules because we believe that balance is essential. 

• Generous product discounts on prAna and Columbia Sportswear family of brands: Columbia, Mountain Hardwear, and SOREL. 

• Store credit to purchase product every 6 months. 

• Eligibility to participate in the prAna Retail Quarterly Bonus Plan. 

• Opportunities for growth and development within prAna’s retail team. 

Employee Conduct 

It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers, and vendors.  

This job description outlines the general scope and function of the position but may change based on business needs. 

Our Commitment to Inclusion 

At prAna, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth. lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity. military and veteran status, and any other characteristic protected by applicable law. prAna believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. All employment is based on qualifications, merit, and business needs. 

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. 

Columbia will continue to accept applications until